Provocalips Lip Colour has become one of my most favourite lip range, not only because of how it lasts throughout the day, being transfer-proof, food-proof and kiss-proof, but because of the extensive colours, you can basically have a lip colour for every day of the week. I've tried and tested the food-proof and kiss-proof promises and believe me, the lip colour really does stay on your lips. The colours are all high-impact with a glossy finish, so they create a 'wow' factor to a simple look. The formula is light-weight so you forget it's there, for me personally I always have a Chapstick at the ready but whenever I put Provocalips Lip Colour on, I didn't need to continuously reapply it because my lips never got dry or chapped! My lips felt moisturised and smooth for the entire of the day everyday I had worn this sensational product because the clear gloss top coat provides an extra burst of moisture and can be applied throughout the day if you feel the gloss needs to be more glossy. I am a huge fan of lip sticks but I always find that the colour next really lasts long and Provocalips Lip Colour in any shade lasted me a lot longer than a lot of products on the market.